The Three Goals of Effective SEO Web Design
Finding a good web design firm these days is more than just about getting an individual or team that can put together pretty pictures and decent text. A good website revolves around the ability of your team to create effective SEO Web Design – targeting the very specific things that search engines like Google, Yahoo!, and Bing are looking for when they spider you pages.
SEO Web Design’s Goals
As a general rule, the web design with an SEO focus works with the natural content of your site. Rather than stuffing it with keywords and trying to manipulate the search engines, which they are becoming far more savvy at catching these days, a good designer will strive to bring out the naturally important aspects of your content. As such, a good SEO Web Design provider will have three very specific goals when they build your website.
- Simplifying the Code – Ten years ago, websites were hell bent on getting more and more complex by the day. Today, most SEO Web Designers are trying to backtrack, removing all that extra fancy stuff that doesn’t need to be there and replacing it with simple, easy to edit and optimize HTML. Dynamic content has been supplanted with imbedded flash players, blogs with rotating text, and social networking.
- Optimizing the Text – The text itself needs to be optimized for SEO Web Design to be effective. On the page, keyword density will range between a solid 2% and 4% for maximum effectiveness, while anchor text is used for important links and the HTML code is optimized to include keywords in important tags like the ALT tag in images.
- Making the Most of Minimal Graphic Design – Graphics are important; they represent what someone sees when they land on a web site. However, they are also an impediment to good SEO Web Design because they provide minimal boosts in terms of getting better search priority. So, many designers focus on reducing the graphical imprint on a page by making the design simpler and more elegant. The more text links on a page the better, while banners, clean lines and effective palettes make up the crux of the design elements.
A good website will be built from the ground up to include multiple SEO elements alongside useful information and a clean, attractive visual element.
The more effectively a company or individual can integrate all three, the better a Web Page Design will perform for both Search Engines and visitors.
